4 Essential Marketing Strategies for Startups

As a startup company, doing all that you can to secure customers and clients is important. No matter the size of your business, knowing how to market and promote your brand is crucial. Whether it’s in the form of email marketing, using social media, or creating your own blog, here are four essential marketing strategies for startups.
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Email & SMS Marketing
For little or no cost, email marketing is a great strategy to use for securing customers to your startup business. Once you have collected a customer’s email address, you can use it to send them emails which promote your company. To build your list, you should consider having a newspaper signup form on your website. SMS marketing can be another good tool to use to promote your startup. You may want to consider using companies like Sendinblue who can help you directly connect with your contacts by using targeted SMS messages. Sendinblue have a range of features which help keep your contacts up to date, as well as creating personalized messages for your audience.

Start a Blog
According to this article from Forbes, businesses that have blogs are said to generate 126% more leads over competitors that do not have one. If you have your own blog, you can not only increase traffic to your site, but you can also get to know your customers on a personal level. To stand out from the crowd, your blog needs to be worth reading, so make sure that your content is relevant and informative. Also, using SEO (search engine optimization) can help rank your blog higher in search results, so using keywords that are related to your business will mean that customers are more likely to access your page first. You can use software like WordPress to power your page who have a range of free templates to choose from. There are also various tips that you can use to increase traffic to your website or blog. WordPress itself also has many useful resources, including this one.

Use Social Media
Social media is a powerful tool. With billions of users logging into platforms like Facebook each day, you may want to consider setting up your own business page as a way to drum up interest and increase traffic to your website. Doing so will enable customers to leave comments about your business, as well as the opportunity to ask general enquiries. Keeping your business page consistent is important, and having someone on hand to address your customers’ needs will help grow your business.

Use Paid Search Advertising
One of the most popular advertising channels that startups use is paid search. This enables business owners to purchase laser-targeted traffic from companies like Bing and Google. Google AdWords can transform your business for the better as it includes keyword targeting with a CPC (cost-per-click), enabling you to make custom ads for your business to help rank your page higher. Putting the groundwork in from the beginning is important for any startup business. Spreading awareness of your brand to the masses can only be a good thing, especially when it comes to building interest to your company. Using email and SMS marketing, creating your own blog, posting on social media platforms and using paid search advertising are just a few essential marketing strategies that every startup should follow.