Using Instagram for marketing your business

Many brands have found ways to connect with Instagram users and turn them into followers and potential customers. In order to get your product and brand seen by more people, you have to have to target audience who relate to your brand.

Once these relevant users follow your profile you can then potentially earn personally invested customers. 

Instagram allows your business to appeal to customers without hard selling to them 

It is no secret that people follow a brand on Instagram for the simple reason that they like it or some element of it. By posting the right images and content you can engage these users and keep them following your account resulting in these users receiving your marketing message without your business employing a hard sales pitch. These followers can be converted from passive followers into potential customers. 

Create a professional looking account 
Before you can post content you first need to set up your account. Your profile needs to have a professional presence in order to appeal to users. This can be done in a number of ways.When using Instagram to showcase tour brand it is recommended to have an appealing Bio.

Before people decide to follow you they will check your profile, therefore it is important to have an informative bio that includes a description of your business and what you do. This is at the top of the page under your account name. Have a username that is relevant to your business and includes a profile picture that is both recognizable and relates to your brand.

The Bio is the only place on Instagram where you can post a clickable link. It is recommended to put your website link in order to boost traffic to your site. It is important to create popular posts that users will want to follow and post content that is relevant to your customers. This is mainly done by using creative professional looking photos accompanied by an engaging caption.  

There are other techniques in order to gain followers. 
Hashtags are basically keywords. People search hashtags in order to find posts and accounts. It is critical to use hashtags in your captions so users can find your posts and profile. You can use hashtags that are already popular or create your own unique one that is relevant to your brand. 

Find your target audience through hashtags 
You can also find users relevant to your account by searching hashtags that are related. By searching the hashtags and finding users that are relevant you can then follow them like and comment on their posts in hope that they will interact with you and follow your account back. 

Use an Instagram Bot to manage your account on autopilot 
Although this approach can be successful it is quite tedious and time-consuming. It is recommended that if you want to follow this approach that you invest in an Instagram Bot which will do the work of tracking down users and following, liking and commenting on their posts on autopilot.

Previously, people were using Instagress, which got shut down – but now, in 2018 there are other websites available which has been covered on fredharrington.com.

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